Annual Report 2015/16 – Mini-Site & PDF Design
The Hong Kong Tourism Board (HKTB) is a Government- subvented organisation. The primary responsibilities of the HKTB are to market and promote Hong Kong as a leading destination worldwide, as well as to take initiatives to enhance visitors’ experiences upon their arrival. These include making recommendations to the Government and other relevant bodies on the range and quality of visitor facilities.
For the HKTB 2016 website and annual report, we created a spectacular and lively design to showcase the worldwide marketing strategies, events brought by HKTB in the year.
Information included the tourism performance, result of marketing and PR activities, etc. are well - organized into different sections by using vivid and dazzling colours.
We also used video to highlight the theme of this year – “Power Up Hong Kong” in the main page, inserting awarded photos of Hong Kong scenery to show Hong Kong as the best tourism destination that create visual impact to enhance the user-experience.