FirmStudio
HKEX Group Website Design
The Global Markets Leader in the Asian timezone
HKEX is one of the world’s major exchange groups, and operates a range of equity, commodity, fixed income and currency markets. HKEX is the world’s leading IPO market and as Hong Kong’s only securities and derivatives exchange and sole operator of its clearing houses, it is uniquely placed to offer regional and international investors access to Asia’s most vibrant market.
While designing the website, we have utilised the branding elements of HKEX, which runs beautifully throughout different pages of the entire website. We have also attentively crafted its layout so that large, animated visuals can be used while keeping the website neat and easily accessible.
With these principles in mind, we have taken on the challenge of condensing information of ten-thousands’ pages worth into a sleek, modern market site. The information is now artfully filled into carefully categorised pages and dynamic cards, the appearance of which varies according to their content. All these are designed to allow great flexibility for future usage.
We have worked closely with HKEX and our technical partner GTI throughout the entire design process. The HKEX Project Team has kindly supplied us with useful input and global insights, and we are grateful for the technical assistance of GTI, which supported us with their cutting-edge technology and top-tier enterprise CMS Sitecore - an indispensable element that makes the flexibility of the website possible.
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The project has successfully transformed the digital presence of HKEX, consolidating vast amounts of information into a user-friendly and visually appealing website. By effectively condensing thousands of pages into a sleek design, the new site has significantly improved user engagement and information accessibility. Since its launch, there has been a measurable increase in web traffic and user satisfaction, demonstrating the effectiveness of the redesign. The collaboration with the HKEX Project Team and technical partner GTI has resulted in a platform that not only meets current needs but is also adaptable for future requirements.
The HKEX website stands out for its creativity and originality in design and functionality. By utilizing large, animated visuals that align with HKEX branding elements, the website captures the attention of users while providing an engaging experience. The innovative use of dynamic cards and carefully categorized content allows for a visually rich presentation of information without overwhelming the user. This original approach not only enhances the aesthetic appeal of the site but also improves the overall user experience, making complex data more digestible and accessible.
In the rapidly evolving world of finance, the HKEX website addresses the need for timely and relevant information. By streamlining access to critical market data and insights, the site solves the problem of information overload that often plagues financial professionals. The carefully organized structure allows users to efficiently locate the information they need, whether they are conducting research or making trading decisions. This relevance ensures that the website remains a valuable resource for users navigating the complexities of the global financial markets.
The craftsmanship of the HKEX website is evident in its meticulous design and execution. The site features a modern layout that prioritizes user experience through intuitive navigation and responsive design. The integration of the Sitecore CMS has enabled flexible content management, allowing for easy updates and scalability. This attention to detail in both aesthetic and functional elements ensures that users enjoy a seamless experience, whether accessing the site from a desktop or mobile device.
The impact of the HKEX Group website is significant, as it has successfully positioned HKEX as a leading player in the global financial landscape. The website’s design and functionality have led to increased user engagement, higher traffic rates, and improved conversion metrics. By effectively showcasing HKEX's diverse offerings and providing a platform for real-time information, the site has enhanced the organization’s visibility and effectiveness in serving both regional and international investors.
2020 Horizon Interactive Awards: Bronze Award
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