Project Highlight
Project Highlight

HKEX Sustainable & Green Exchange Website Design

A Sustainable Design for a Sustainable Market

Brief:

Hong Kong Exchanges and Clearing (HKEX) is a leading financial market operator in the world. Headquartered in the financial hub of Hong Kong with an additional base in London, HKEX provides world-class facilities for trading and clearing securities and derivatives in Equities, Commodities, Fixed Income and Currency. The launch of STAGE, an online information portal, is part of HKEX’s commitment to sustainability, to leading by example and encouraging stakeholders to play an active role in the development of Hong Kong’s sustainable and green finance ecosystem.

We have meticulously balanced pleasing visuals with readability - while visual elements related to environmental protection and sustainability runs through the entire page, information is beautifully laid out so that they work well with our earnestly hand-picked key visuals. The image-rich website is blessed with a modern layout while retaining the branding elements of the HKEX Group.

We have worked closely with HKEX and GTI throughout the entire design process. The HKEX Project Team has kindly supplied us with useful input and global insights, and we are grateful for the technical expertise of GTI, which equipped the website with their cutting-edge technology and top-tier enterprise-level CMS Sitecore.

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The STAGE website has successfully positioned itself as a vital resource in the sustainable finance landscape. Since its launch, the site has seen significant user engagement, with increased traffic and interaction rates reflecting its effectiveness in disseminating critical information. The collaboration with the HKEX Project Team and technical partner GTI has been instrumental in creating a platform that not only meets current user needs but also anticipates future developments in the green finance sector. The site now serves as a benchmark for other financial institutions looking to enhance their sustainability efforts.

Creativity is a cornerstone of the STAGE website’s design, which artfully blends visual appeal with functional clarity. The use of striking imagery related to environmental sustainability is complemented by a modern layout that retains essential branding elements of the HKEX Group. This harmonious integration of visuals and information not only captures users' attention but also reinforces the website’s commitment to sustainability. The originality of the design lies in its ability to convey complex information in an engaging manner, making sustainable finance more accessible to a broader audience.

In a rapidly evolving financial landscape, the STAGE website addresses the pressing need for relevant information in sustainable finance. By consolidating diverse resources related to green investment products, the site effectively solves the problem of information fragmentation that often hinders stakeholders. Users can easily access data and insights necessary for investment due diligence, selection, and monitoring of sustainable products. This relevance enhances user experience and positions the website as an indispensable tool for those looking to engage in sustainable finance.

The craftsmanship of the STAGE website is evident in its meticulous design and execution. The site features a visually balanced layout that prioritizes readability while showcasing rich visual content. The integration of the Sitecore CMS allows for efficient content management, enabling seamless updates and scalability. This attention to detail ensures that users enjoy a polished and professional browsing experience, reinforcing HKEX’s commitment to excellence in service delivery.

The impact of the STAGE website is significant, as it has established itself as a leading platform for sustainable finance in Asia. The website’s design and functionality have led to increased awareness and participation in sustainable investments, fostering a community of stakeholders committed to green finance. By effectively promoting HKEX’s sustainable initiatives and providing a comprehensive online resource, the site has enhanced the organization’s visibility and influence in the global financial market.

Sustainability is at the heart of the STAGE website’s mission, and this commitment is reflected throughout its design and operational practices. By providing a digital platform for accessing information on sustainable financial products, the website reduces the need for printed materials and promotes eco-friendly practices. Furthermore, STAGE actively champions sustainability initiatives and collaborates with various organizations to drive the green finance agenda. This alignment with contemporary values of environmental responsibility not only resonates with socially conscious investors but also reinforces HKEX’s leadership role in fostering a sustainable financial ecosystem.

 

Awards:
2020 WebAward: Outstanding Website
2020 Horizon Interactive Awards: Silver Award
2021 Communicator Awards: Award of Distinction
 
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